ࡱ> bda[ RRIbjbj2Xΐΐ'~ ~   8<A,03m("G(G(G(2222222$4x7<2!G((@G(G(G(2P2///G(V2/G(2//3/ XuzI-/23003/7a.7/7/|G(G(/G(G(G(G(G(22/G(G(G(03G(G(G(G(7G(G(G(G(G(G(G(G(G(~  : LNR[Tv 0lQqQsQ|f[ 0 zYef[9eiN[cvzYga7YYm_lQg'Yf[ f3f[b Ym_l 4N[ 311300 Xd,geN~NLNR[Tv 0lQqQsQ|f[ 0 zYef[9eiv͑aIN RgNS_MR 0lQqQsQ|f[ 0XYef[-NX[(Wv cQNLNR:N8h_[T NYef[Q[0Yef[el0ċNe_ N*Neb[ 0lQqQsQ|f[ 0 zۏL9ei N wckcGSf[uvlQsQ }(T[R0sQ.͋ z9eilQqQsQ|f[LNR-NVR{|SC41 e.shƋxA ezS _(WS_MRؚI{YemS9ei0cؚYe(ϑveN'Ỳof N LNRW{Q]~b:N-NVؚI{YeSU\ev_6qBl _N/fbbNMbW{Qvvh@b(W0 zYef[9ei/fNMbW{Qv_‰W@x /fW{Qf[uLN }{Qvg;N_0Vdk NLNR:N[T meQcvz 0lQqQsQ|f[ 0v zYef[9ei wQ g^8^͑vaIN0N0LNR[Tv 0lQsQsQ|f[ 0 zYef[9eivaINN QYTYecQN^zsNLNYevSU\eT02014t^2g VRbǏN sQNR_^gTSU\sNLNYeSO|vQ[ 03g(WJ\NYeTSU\beuVE[W N YeoRfcQ (W9ei[bT bV2500@bؚ!h-N O g1650@b]Svؚ!h\lW:NNLNb/gYe:N8h_ v^N(WW{Qe_ N\zQNNv͑'` @wRW{Q^(uWNMb0ُN>Nc\N-NVؚI{YevNMbW{Q~gSu͑'Y9eS NW{Q^(uWNMb:N;Nvؚ!hk͑\Ocؚ25*N~vRp0(Web_R NbV\bz4xS>e(W^sNLNYeSO| N [Ye~g[Lbeu'`te ؚ-NTؚI{Ye6k/fُNtevƖ-NSOs0b_bN*NN1\N:N[TvsNLNYeSO|/f-NVvvh (WYe!j_0Ye:g6R0NMbW{Q!j_ N N1\N:N[T0010{\ՋvLNR[TvlQqQsQ|f[Yef[9eiN[ \NcGSf[uLNRTLN }{Q:N[T NYef[Q[0Yef[el0ċNe_I{ebۏL9ei ُ[hQ^NYe萰ecQv^zsNLNYeSO|vvh0N ^bbgeNMbW{QeHhvBl0bbN2012t^6R[NeNn,gyNMbW{QeHh hQb=[f[b wƋ0R0 }(OSSU\v^(uWRNNMb W{Qvh [Yef[9eicQNevBl0(WeNnNMbW{QeHh-N 0lQqQsQ|f[ 0/fellQ{'Y{|v'Y{|W@x z ,{Nf[g_ mSlf[0^JTf[0lQqQNN{t0W^{tV*N,gyNN (WellQ{{|NMbW{QeHh-N`Snc͑vW@x'`0WMO0bcKN (WeNnNMbW{QeHh-N 0lQqQsQ|f[ 0 z[NellQ{'Y{|qQ4*NNNv^(uWRNNMbW{QwQ g^8^sQ.v\O(u 6q_N1\[ 0lQqQsQ|f[ 0 zYef[hQǏ zcQNmeQ9eivBl0YUO(W 0lQqQsQ|f[ 0] gYef[~TYef[bgvW@x N 9hnc^(uWLNRW{QvBl ǏmeQvYef[9ei hQb:_Sf[uvlQqQsQ|aƋ R:_f[uvlOSN>yON_R :NbR1\NSb No}YW@x /feb_R N 0lQqQsQ|f[ 0 zYef[@b[bv'}NR _N/f{xvzv͑p0 N &{Teb_R Nf[Θ^TNN^vBl09hnceNnNMbW{QeHh f[b[L 'Y{|bu NNRAm ?eV{0ُeu g)RNf[uSb N[^vwƋW@x FO_NNSMQvX[(WNN _z0Y(WellQ{'Y{|-N qQ glf[0^JTf[0lQqQNN{t0W^{tV*N,gyNN k*NNNKNvsQ^v^Nؚ NN zQNNl gqQ Tp ُ1\_SO_f[u(W,{Nf[gۏLNNRAmeX[(WV`0` NwS]0R^T1\TNNN0Ygvv bN*NNN eTSsv^NT] f[u__f[`Np`Nؚ uꁴf_ g'Y0Wq_T0Rf[Θ^TNN^0(Wُy`Q N ,{Nf[t^v'Y{|W@x zNN[swƋ Oc f.^Rf[uEQRƋꁫvOpTU}Y (WNNRAm-N bgT]vNN N O_f[u(WTb Nt^vf[`N-NEQnf[`Np` b_bo}Yvf[Θ ۏ ObbvNN^NeS_ۏek0 0lQqQsQ|f[ 0\O:NellQ{{|v'Y{|W@x z (WُebwQ g)Y6qvOR0\O:NN*N['`_:_v z 0lQqQsQ|f[ 0 z(Wbb]~_14t^ y/}NN[vYef[~TYef[bg09hnceNnNMbW{QeHhvBl ,g zxvzbNLNR:N[T Ǐf[uSN[yvNNlf[0^JTf[0lQqQNN{t0W^{tNN[NLNRvN TBlTqQ TKNY (W zf[`N-NekƋ]vtQ@b(W .^Rf[uZPQT]vNN b0N0[vMRX[(W YUOۏL 0lQsQsQ|f[ 0 zYef[9eiNcGSf[uLN }{Q0 0lQqQsQ|f[ 0 zv['`N[(u'`_:_ V Blf[uewQYvsQvtwƋ Sb g:_v[b S gُ7hf[uekeQ]\O\MOTMb_^^:WBl Mbq~0WOSRONbUSMOV{RlQsQ;mR0(ulQsQel}Y㉳QqS:g06R lQsQGY v^Yt}Y TN0 N N~TysQ|0FO/f(W O~ 0lQqQsQ|f[ 0XYef[-NX[(W@w͑t0{[v ُNNN)RN 0lQqQsQ|f[ 0XYef[(ϑvcGS NN)RNcؚf[u^(uRTReR0Vdk 0lQqQsQ|f[ 0 zg@wf[vvhMRۏ,1\_{Ne0WۏLfyf[fTtv9eiTc"} g^NLNR:N[Tv0NW{Q^(uWNMb:Nvhv zYef[e!j_0HN[vMR 0lQqQsQ|f[ 0XYef[-NX[(Wv {;NNN N N*NebۏLNLNR:N[Tv 0lQqQsQ|f[ 0 zYef[9eiN[0N  N_Yef[+LNR~ vYef[Q[9ei0Yef[Q[9ei/f 0lQqQsQ|f[ 0 zYef[9eiv8h_0:NcGSf[u[RTLNR 9eS O~vz_Yef[` ǑSN_Yef[`0(WYef[Q[ N {blQqQsQ|f[ zRR:NV'YNlQqQsQ|f[W@xtSb~0lQqQsQ|vi_TmIN0lQqQsQ|vR0lQqQsQ|vwnNSU\ qQ8*Nf[e 0lQqQsQ|]\O z^qQ6*Nf[e 0lQqQsQ|[RSbQ~lQsQ0lQsQyVf[uSN~~0V{R0gbLs~0|0f[bvT{|;N;mRI{09hncf[uNTNNvNN6R[Qf[uwQYvR ellQ{'Y{|vf[u;NSN bvNN gV*Nlf[0^JTf[0lQqQNN{tTW^{t0Ǐ[ُ N{|NNv^v(uNUSMOvgSs ُ N{|NNvsQv]\O\MO@b_{wQYvLNRT gO͑ lf[vsQ]\O\MOO͑;`R ^JTf[vsQ]\O\MOO͑V{RR lQqQNN{tTW^{tRO͑lOSR N NُN[yv-N g N*N1\/fR+RV~ُ N'Y8h_LNRۏLvYV1 vQYOv[yv;N/fV~ُ N{|NNv[^v]\O\MO@b(uvLNRۏLYV2 0f[uǏygSNN NTyN Tv[yv SNfpf]fdTNyLNRb]vtQp(WT*Neb ۏ :N'YN,{Nf[gvNNRAmZP}YEQvQY Q\NNRAmv`T+6q0 SHAPE \* MERGEFORMAT V1 N{|NN@bR+R[^v8h_LNRSv^v[yv SHAPE \* MERGEFORMAT V2 N{|NNv[^v]\O\MO@b(uvLNRSvQv[^v[yv Te (W zQ[ N k*NN gv^v[yveg/ed [yvv_N/fV~ N{|NNv8h_LNRۏLv0{\Џ(uYyoRel Rf[uygSNN N[yv Of[u(WSNُN[;mRvǏ z-NSOOVOS\Ov͑'`0Ǐ[;mROf[ubX N@bf[vtQ[f}Y0WeQ[Ed\OKN-N  Ye0f[0ZPNSOS =0R[Y N :Nf[uNTf}Y0W1\NSb No}YvW@x0N  [yv_+T\Ox_ vYef[el9ei0(WYef[Q[9ei[eǏ z-N Yef[el_{NKNv^0\f[uRbr^f[`N\~ ygۏLSN_0/TS_0cvz_0_Yef[\Ջ0_[f[u;NRSN0T\Ox @wRW{Qf[uvlR0tl  H |  nP6^ dpWD` dpWD`$dpWD`a$$dpWD`a$$dpWD`a$dp$dha$Z nP6\"$Prdrrrh(5OJQJ\aJo(h(OJQJ\aJo(h(5CJOJQJ^Jo(h(OJQJo(h(OJQJ^JaJh(OJQJ^JaJo( h(o(h(OJQJaJo( h(5o(h(aJfHo(q )h(H*OJQJaJfHo(q &h(OJQJaJfHo(q '^V2jlP!!""L0X023F3$585X77f;=dp dpWD` dpWD`$dha$$dpWD`a$PTV&(02lnp>!L!P!!!v"|"###$..n/\0`0(3*3032333333&4v4~4"5䒟{䒨wwwwh(h(B*o(phh(OJQJaJo(Uh(H*OJQJaJo(h(OJQJo(h(5OJQJ\aJo(h(B*OJQJo(phjh(OJQJUh(OJQJjh(OJQJUh(OJQJo(h(OJQJ\aJo( h(o(.fe v^9hncYef['Y~TYef[ۏ z  Ǐ z-N g['` HhO vSR/fw[0xQW0 g0e0vQ!kTt~~f[uX cYe^^(WMRbHhOvsQDeS~f[u ُ7h NeNOaɉz6q X NcYe^QۏL~N~ Rf[uЏ(u4YΘfl V~g*NReQp_U\ppv 储Ǐ z-NQsOPy;NbvQN Ye^^l NOS,OeTfRfnx0Hegf}Y0QRgHhO{_ (Wf[uHhOvW@x N Ye^~Np`S_0WpċTRg mSte*NXYef[ :NNZP}YُNek Ye^(WMR[HhO ghQbvƋ v^~bQHhOv~N@btpvRTv0We Te؏ g:_v^SXzSvR0>yO[l wckcؚf[uvLNRTlQsQ }( N`X[/fNYv ؏R s^S f[u g:gOۏL!hVQYvT{|lQsQ[]\O ۏL[b!jb0ُy!jbo~ gN N$Nye_,{Nye_/f[0W‰id[ Ye^ygߍ!hQYvsQ~~:ggZP}Yl 6qT bp`S_e:g~~f[uSR!hQYTylQsQ;mR kY&^f[u‰id_f[xQe(Wte*Nf[gvf[`NǏ z-N oSf[uSNXvyg'` cGSf[uv[RTVOS\OR X:_f[u;Nf[`NR08hvwQSOelY N0 0lQqQsQ|f[ 0 zb~{el;`b~I{Ng+gՋ40% Rs^eb~60% vQ-N g+gՋb~Sb\_wSbՋb~50% 0_>e_HhORgb~50% 0s^eb~SbVWW R+R/fV[yv[b`Q50% 0NN baTbJT20% 0Xhs20% 0R10% vQ-N V[yv[b`QvċRhQQ0RlQs^'` ;N1u*NNbċN15% 0~QbXTNċ25% 0NYe^ċR60% NR~b0V[yvSbXQY_U\vT{|[yv k*N[yv@b[^8hvf[uR/f g@bO͑v f[uS9hnc](W[yv-Nvhs`QT*NNtQ1r}Y ;`~QNN baTbJT :N'YN,{Nf[gvNNRAmSb NZW[vW@x0~ǏNLNR[TvlQqQsQ|f[Yef[9eiN[ {RV(WYef[Q[ NǏN_Yef[TyvYef[vb__ _[f[ufpfꁫyrTtQ :N'YN,{Nf[gvNNRAmZP}YEQRQY(WYef[el NǏYCQSYef[el0KbkoSf[uf[`NtQTcGSf[u[[yvvSN^ N cGSf[uv8h_LNR(WċNe_ NǏg^͑LNbW{QT͑[Ed\OvhQe!j_ N (W9h,g NX:_f[uv[bR0lQsQbTLN }{Q0Se.s[1]hghflQqQsQ|f[SU\srxvzbJT;J=q\"~'Yf[f[b 2011 11 51. [2]m[s 0lQqQsQ|f[ 0Yef[['`yrpvel;J=-NVؚI{Ye 2001 5 26.[3]Yga7YRNƉ҉ N 0lQqQsQ|f[ 0 zYef[9eiNxvz;J=VnS^d5uƉ'Yf[f[b 2014 (3)118.Exploration of Occupational Ability-oriented  Public Relations Teaching Reform and PracticeXIA Huiyi(Zhe Jiang Agriculture and Forestry University, Zhe Jiang, Lin an 311300) Abstract The paper introduces the significance of teaching reform of occupational ability-oriented  Public Relations and it analyzes the current problems in classroom teaching of  Public Relations . Meanwhile the paper shows that  Public Relations course should be reformed in the following aspects: teaching content, teaching method and evaluation pattern, thus the students PR quality and practical ability will be truly promoted.Key wordscourse reform; public relations; occupational ability 6e?zeg2015t^12g05e0\O{NYga7Y1984 sYIl Ym_l4N[ oRYec UxX xvzeTlQqQsQ|f[0Wёyv1. ~tQ^ؚI{YeXYef[9eiyv LNR[Tv 0lQqQsQ|f[ 0 zYef[9eixvz 201432 2. Ym_lwؚI{YeXYef[9eiyv WNyvSYef[v 0lQqQsQ|f[ 0 z9eiN[ kg2015570 PAGE PAGE 6 N{|NN l f[ ^JTf[ lQqQNN{t TW^{t;`RlQqQsQ|vsQ;Nv[V{RRlQsQV{RfNvQ\OlOSRSNs~0|bf[b;N;mRvV{RNgbLǏ z N{|NN(uvLNR hR ReR ^SR[yvNlQsQV:NUSMObzlQsQlQSlQqQsQ|;NoqS:glQsQHhORgI{"5$5*5,5X77777<===>h?t?z??????8@:@<@B@@@@@@@@̲̿룜{vrdv{vrZ{ZZZh(OJQJaJh(aJfHq h( h(o(&h(B*KHOJQJ^JaJo(phh(5OJQJaJo(h(aJo(h(5CJOJQJ^Jo(h(OJQJ^JaJo(h(5OJQJ^JaJh(5OJQJ^JaJo(h(B*OJQJaJo(phh(OJQJaJo(h(B*o(ph ==h?t??<@@@@AA8BE"F$FLFFFGG 1$WDd` 1$WDd`1$$dpa$ $dpa$gdQ"dp$dpWD`a$dp`$dpWD`a$@@@@@@@@@@ AA.A0A4ADAFA|A~AAAB B"B2B4B6B8BJBLBTB^BBBCC"C$CCCCCCCD D*D,D.DhDpDDD,E.E0EEEEEEٽh(5CJh( hPo( h(o( hQ"o( h(5h(7CJo( h(r`CJhQ"CJo( h(CJh(CJo(h(r`CJo(h(r`h(r`OJQJaJh(r`OJQJaJo(*8Q8  yblFhe,g Char CJaJKH0a0  ybl;N Char5\BqB apple-converted-space66 le,g a$$G$CJaJ** 0ybleW[a$$N@N u w'a$$G$&dP9r CJaJ.. yblFhe,gCJaJ< @< ua$$G$9r CJaJ M؞k=W[SO Para Char Char Char Char Char Char Char Char Char1 Char Char Char Char^^ Char'8XDd8YDda$$1$WD`CJOJQJ^JKH*j* ybl;N5\PK![Content_Types].xmlj0Eжr(΢Iw},-j4 wP-t#bΙ{UTU^hd}㨫)*1P' ^W0)T9<l#$yi};~@(Hu* Dנz/0ǰ $ X3aZ,D0j~3߶b~i>3\`?/[G\!-Rk.sԻ..a濭?PK!֧6 _rels/.relsj0 }Q%v/C/}(h"O = C?hv=Ʌ%[xp{۵_Pѣ<1H0ORBdJE4b$q_6LR7`0̞O,En7Lib/SeеPK!kytheme/theme/themeManager.xml M @}w7c(EbˮCAǠҟ7՛KY,e.|,H,lxɴIsQ}#Ր ֵ+!,^$j=GW)E+& 8PK!mQtheme/theme/theme1.xmlYMoE#F{oc'vGuرhF[x=ޝzvg53NjHHzZ $ʯI)*E_N&IA!>Ǽ3xN>UWL0Č߫߿z}rx{h9T8T/χ?xY'~3S~O_|w)ӈHt=a+d NG1-RlƁ1RJwT蠯M1K"o he˓ێ½PL-|%EhY7'qP.\L=dqķ3Iofi.ñBRb-JP_pG ݢiKtdӌhFio7;7Q2ȾD>a/Q>XW ˔M_uHq)h +:Viw4rBqϫ"r!2laCbU|!8^8>ܠ,AбVt׎~ls14_=,ɬožTV G"ѦbH'.4x޵w-ϷE|F;v`b3"G 'e\fHO '$i_wp >*8i&LY%\,xҕ= r6f 3Tʅ):ªZKLs&C Mܛ0 [˫p@ע`j۽7 YHxHicT5Ar@HZAZC}i' RQ\m,zo,gQu{Y\,Nר/=L _.̇Y7C6-fSh62"5NHT[X65̫4X%Yֳ2fkhi~tCKF#b +w1m|4`!:U!p5a:~{4mmio ήc8mDJpSǹ橠V1?#Si?3E'pS2W`qB]( 08w nA[s)k8= Aa?R dڒɾcUӽ˲d)#Queb}C!&i0>4S7{z F} 4sKvUKoȳh~1jYUVH5U8Vk;֜L9ŰD ?*|FL"A3>g]dm2iVֵ褽mg (=Nmz (=Nmz X &&&)P"5@EGRI%'()^=GHRI&*+| __ ")!!H( @ V(   & g"1 #  ;u^ 18"6?  S 88?S"?& g"1h  3 ((e,gFh 20B!<$`B  C $() v~ 21 $ Q&`B  C $() v~ 22 Q&R&fB  S *() v~ 23 Q& 'fB  S *() v~ 24 Q& 'fB  S *() v~ 25Q&'h  3 ((e,gFh 26'* h  3 ((e,gFh 27' * h  3 ((e,gFh 28' * jr  S .(( Vb_ 29 *-h  3 ((e,gFh 30G -i1 ,  % #  ;u^ 2"6?  S 88?S"? %f  3 (( e,gFh 4f  3 (( e,gFh 5 ]Jf  3 (( e,gFh 6]f  3 (( e,gFh 7]"^B  C "() v~ 8LVVdB   S (() v~ 9FG]fB   S *() v~ 10LVL]fB   S *() v~ 11V]h   3 ((e,gFh 12 h  3 ((e,gFh 13h  3 ((e,gFh 14p$fB  S *() v~ 15joj}fB  S *() v~ 16FsFfB  S *() v~ 17s0 # ?H 0(     !tX t &,.:wyTdl|)-7s0 ? @ e g + ! # % { O0",06:>BQjrv~ !;=IMNQR $% !#%348ISX\%8Uekx|TX|  \ ] 45!$+.DG3333s333ss33333dkmtv| "Q\2 T]-R-(P p! "?&S&}%'Z)#,eL,..NC.A|06C2T3cv4{C6V6r67,8G:9<w<&=/C=;b=$k?c @@g@<`BCEHIxeI4J}gMMN,QT3vTWHWSW4XxX|XYpUZtZzH[ Y](r`bSb zbq0cQchdwf}gf_hi-i1i*1j0{kdn]IprQu#x ]x[Gyoz8{!}eqGMn`jm$-3`l`Bs$4:B:h~[57>JJ.Psvl>kLa+=Cl@s& c`khp cuA}imxNHMA[Sk4%Dh+*a+yu'<=DGK?r3VvMge!wR!Q"D39?{}k:OzL3urj5X:YznI:iOPFb,|OBTmz!Q1zkTFg?=N9:Q 3nVg2/\jUiy{rfYt<@z.UnknownG*Ax Times New Roman5Symbol3. *Cx Arial;= |8ўSOSimHei;([SOSimSun5. .[`)TahomaA BCambria Math QhC1ǥRC././Z&!),.:;?]}    & 6"0000 0 000000 =@\]^([{  0 0 00000;[2X)?i2!xxlenovo418Oh+'0d   ,8DLT\lenovoNormal4186Microsoft Office Word@@:,<@¸uz.՜.+,D՜.+,|8   (0/ d ?GKSOProductBuildVer2052-10.1.0.5458  !"#$%&'()*+,./012346789:;<=>?@ABCDEFGHIJKLMNOPRSTUVWXZ[\]^_`cRoot Entry FkuzeData -1Table57WordDocument2XSummaryInformation(QDocumentSummaryInformation8YCompObju  F#Microsoft Office Word 97-2003 ĵ MSWordDocWord.Document.89q