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PTN(u#W~b ^J^y݋-NvNireg:NNTvh}TT0YNPoseidonwm^y }TTvNTPoseidon Children s Sonic Toothbrush with LED Lights NZephyrusΘ^y }TTvThe North Face Women s Zephyrus Pullover Jacket Atomizer, NEurusNΘ^y }TTvHunter 59054 Eurus Ceiling Fan, 54-Inch, Brushed NickelI{0~ 荃X5uP[FUR(W~NTcNvыaIN͑'Y xvzv͑'`N[\щ0Nvv\O:Nc[ xvz荃X5uP[FUR(W~FUTcNve,gyr_SvQыV{euSNb[T0N[^(uыf[vxvztuSO| g͑vtNy, 2005. [8]gKQ.^(uы|T$Utc[[J]. Nwmybы,2003 (3):10-12.[9]ehKN. ^(uыxvz30t^(1980-2010)[J]. Nwmы, 2012(2): 22-27.[10]1g\ʃQSFUTTyTFUhvы[J]-NVybы 1999(2): 50-53. [11]_[0H(WCg.FUTTyvf[yr_NFUTTyvы[J].-NVы, 2000(5): 51-53.[12]sё[. FUTTyvf[yr_Nы[J].FU:WsNS, 2008(16): 394. [13]=N. vvc[ NvFUTffNы[J]. fkIlybf[bf[b, 2007(4):70-72[14]sv. Newmarkыt(WFUTffNы-Nv^(u[J].VnS^f[bf[bTf[>yOyf[Hr , 2010(3): 147-149.[15] sO0f=Nl. Y!j`Q-FUTcNыvvvz^SR  Nm[Qو{|FUTcNыv[xvz:NO[J]. Nwmы, 2016(1):30-37.[16]Newmark, P. A Textbook of Translation[M]. New York: Prentice Hall, 1988.[17]Hatch E. Culture [A]. In Adam Kuper and Jessica Kuper(eds), The Social Science Encyclopedia[C], London, Boston and Henley: Routledge and Kegan Paul, 1985: 178-179. [18]Nida, E. A. Language and culture: Context in translating[M]. Shanghai: Shanghai Foreign Language Education Press, 2001. [19] Hofstede,G.& Hofstede, G. J. Culture and Organizations (Software of the Mind) [M]. McGraw-Hill Companies. New York, 1991.The C-E Translation of Online Product Recommendation under the Guidance of SkoposCHAI Chang(Zhejiang Changzheng Vocational&Technical College, Hangzhou, 310023, China)Abstract: As the representative theory of functionalist approaches, Skopos plays an important role in the translation of online product recommendation on cross-border e-commerce platform. Under the guidance of Skopos, the text characteristics of online product recommendation, in the aspects of vocabulary, syntax and rhetoric characteristic, are analyzed, and the translation strategies are put forward. Not only can the result enrich the research in Applied Translation studies, but also promote the development of cross-border e-commerce. 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