ࡱ> ?  !"#$%&'()*+,-./0123456789:;<=>@ABCDERoot Entry F_jlYLSummaryInformation(0DocumentSummaryInformation8 WordDocument3n  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMN Oh+'0 ( 8 DP\dltAdministrator Normal.dotmHH11@@S/6O@>s [@lYLp=WPS Office_11.1.0.10495_F1E327BC-269C-435d-A152-05C5408002CA ՜.+,D՜.+,HPXt|  MicrosoftC$ 0t|KSOProductBuildVerICV2052-11.1.0.10495!B1FA06DDDEF1419CADE774F655B456B877xFxF8[]%o(0xF7&0TableData WpsCustomData Pe1uYCQSvSU\0PRNTQOo`b/gv/ed eSNN}6q(WN[ z^ N[sNeSNTy{|XY0m9!j_YCQSNNyO;NINNeۏekSU\vS z-N bV>yOv;Nwv]lS:NNlevXv}Yu;mN>yOSU\Ns^a0NEQRKNvwv0S_NNlOeg͑ƉeSB\bvBl N(WNTQ̀of N NlSeSNTTgRv__NSuN'YSS KN egv؏ gvQ*N'`S0YCQSveSBl0bVeSNNvSU\YN>yOTm9vBl:N[T NlO_N/feSNTv;NcS0@bN (WNTQ̀of N[seSNNvYCQSSU\ /fnm9YCQSeSBlvs[Onc _N/fNm9OB\bcReSNNۏNekSU\v gHe_0N^:Wm9B\b w [sNNNTvc~eP^SU\ _{N^:WBl:N͑vcOnc e \͑>yOSU\;`SOĉR _N͑Ɖv^Nm9vBl:NcT SeteNTuNT OdveT0[eSNNegN/fYdk bVeSNN(WNTQ̀of N[sۏNekSU\ _{Nm9YCQSveSBl:NOnc _e؏ gHeKmm9vBl>PT N ~b0ReSNNvSU\eT &^ReSNNvYCQSSU\0[1]N Oc-NNSeSNN(WNTQeNvOR cGSeSzNRv_agN(WhQtSSU\egmeQvN)Y eS]ekb:NV[KNzNv͑Onc0bVS gReOy-NNSeSv Ob PRNTQOo`b/g9eUS_MRvleeSNN :_SeSNNNMb0Dё0b/gI{ebvSU\ TeSNNYCQSveTMRۏ MbOc-NNSeSNN(WVEVQvOR cGS-NNSeSvzNR0-NNSleeSwQ gNCSt^vSU\S zN^tmS FO@wsNSOo`b/gvޘSU\ eSSU\YHTs:N__vr` NN_NY>PTNzfS0^S0sNSveSNT [2]-NNSOy O~eSeg1YSSOSO vQ ObSU\_NS0Rb/g0NXTS|^yB\bv;x0 SSSU\Ǐ z-Ny/}v-NNSOy O~eS/fbVeSSU\TۏekvW@x -NNSle|^y/fbVVNuX[v|^yߘ| $\vQ/f(WVEzN NGSeSB\bveN bVf^ReS0W Ob-NNSOyeS OOy O~eSPRNTQOo`b/gv/ed(WsN>yOOc;mvu}TR OvQpTYCQSvSU\@\R cROy O~eSNsNeSNNv g:gT OcvQQmT Odb__vYCQS v^NYCQSveSNN^S_N>yOYCQSveSBl0S gYdk bVMb(WopvVEzN-NN/Oc-NNSeSyr gvOR -NNSeSNNMb_eeNvzNR0 N \͑eSNN^:WYCQSu`SU\v͑hsYCQSe/fNTQ̀of Nm9eSBlvyr_ _N/feSNN^:Wu`SU\v͑hs0@bN (WNTQ̀of N[seSNNYCQSSU\_N/f \͑eSNN^:Wu`v͑Bl0eS1uNR \O:N*NSOvNSgwQ*N'`ST;NSO'` [>yOeSvNuX[(W:_vYBg'`0 Te eS(W OdTSU\Ǐ z-NOS0RYyeS;NSOTcS[SOvq_T OeS,gTeSNNhsQ'Y]_ YCQSOb:NeSNN^:Wu`SU\v͑yr_0@bN eSNNOceSNu0 OdTSU\Ǐ z-Nvu:gN;mR _{ \͑YCQSSU\0 Te S g[seSNNvYCQSSU\ eSNN]\OvR RMbc~S ۏ b_b0N[Y7hveSNTT|^yDn eSNN^:WMb(WYyeSNNuNT Od-NOcYCQSvu`SzNR0NTQ̀of NeSNNYCQSSU\vV;bVeSNN(WNTQ̀of NvYCQSSU\S zv^NN^Θz vQS0Rm9YCQeSBl0eSReRN0NMbDn.SONSv{SO|N[UI{YB\bv;x dk{|yyV;_N beSNN(WNTQ̀of NYCQSU\RRTOv:ON0N NTQ̀of Nm9vYCQeSBlN|Qbc ;xeSNNvYCQSSU\S_MR )R(uNTQOo`b/gRgm9vYCQBl:NeSNNvYCQSSU\cOOnc NYNwek6k m9vYCQeSBlN|QbcNX[(WY;xV } beSNNYCQSSU\vV;0Neb @wNTQOo`b/gvޘSU\ m9nfMhs:N*N'`S0rz'`vm9`N` RKNm9ꁫbsX0t^6k0SYe z^I{ebvq_T vQeSBlN=\v T N*NSOX[(WYyN T{|WveSBl :NeSNNbceSBl0|Q[MOSU\eT&^egN%N͑q_T0SNeb (WNTQeN NNeg͑ƉꁫOo`pencvOb eSNN]\ONXT_ gHepencOo`v;RekS'Y OReSNNeRccY7hSvpencOo` vQNm9eSBl:NOncteeSNNvuNT Odvۏ zOS0Rq_T0 Te RNlRP[)R(uQ~om)VSpenc \qQNpencS:Nꁫvv)RKbk ؏ gReSONǖ(u4lQ7Rpenc bNTQOo`pencvZGP algQ~zzQvpencsX N :NeSNN|Q[MOm9vYCQSeSBl&^egN;x %N͑q_TNTQ̀of NeSNNYCQSSU\ۏ z0N ReRN ,gWNTQeS T(Ssa%N͑bVeSNNSU\}͑Ɖ-NNSOy O~eSv Ob v^PRNTQOo`b/g_U\ReW~b FONX[(WReRNNǏ^_S Ty O~eSI{ b,gWeSDn(WNTQeN T(S%N͑vsa b:NbVeSNN(WNTQ̀of NYCQSSU\vV;0Neb bVeSNNSU\Ǐ z-N[-NNSOy O~eSvccNYmeQ [eSNNSU\:ONYCQSvQ[0 Te eSNN(Wcc,gWeSDnvǏ z-N:ONNTQOo`b/gv/ec b,gWeSDnel'}ߍNTQeNvSU\ ,gWeSDn(W OdSU\Ǐ z-NhsQN[v=T'`0SNeb bVeSNN:ONReR vQ(Wcc,gWeSDnvǏ z-NelOczNR bNTQeS T(S %N͑q_TbVeSNNvYCQSSU\0(WNTQ̀of N SR0ReI{b/gASR͑ eSNNvSU\[E NOncv/feSQ[Tb__I{B\bvRe S_MRbVeSNN(Wcc,gWeSDnvǏ z-NtS:ON gHeRe OeSNThsQ TN{|Wvb__N[fb_bΘl beSNNSU\v T(Ssa0 N eSNNNMbDn.SON q_TvQ(WNTQ̀of NvYCQSSU\NMbDn.SON/fNTQ̀of NeSNNvSU\v͑q_TV } 6R~eSNNvYCQSSU\0eSNN1uNꁫv[MOTSU\yr_ [LNNMb gؚBl RKNNTQeNOo`b/gvSU\ eSNNYTWNMbv:ONf:Nf>f %N͑q_TeSNN(WNTQ̀of NvYCQSSU\0Neb S_MRReSNNN*gaƋ0RNMbDn(WNTQeNv͑'` :ON[eSNN]\OvW OeSNN]\OSO`ꁫS gvwƋ }{QT(W]\O-Ny/}v~c~_U\]\O N 6R~eSNN]\OvRe ۏ %N͑q_TeSNNYCQSSU\vۏ z0SNeb eSNN*g͑ƉYTWeSNMbDn[eSNN(WNTQ̀of NYCQSSU\v͑\O(u :NeSNNNMbwQY]\O\MO@bvb0Sgq8^[b\MOL#sSS [eSNN]\O/f&TwQYNTQ }{QS&Tq~O(uNTQOo`b/g_U\]\O:ONmeQxvz Te_N*g[]\OcONNwƋbTNTQ }{QSbvW OS_MReSNN]\OnfM:ONYTW }{QTb %N͑q_TeSNNNMbvR R0dkY W{QeSNNNMbvYTW }{QTbwQ gN[vhTg'` eSNNvWbeQN[eTMb>f:yQHeg NMb(WwQYYTWbKNT)R(uNTQOo`b/g_U\eSNNvsQ]\O0ReeSNN0OۏYCQSSU\_NN[vehTg S_MRsX NbVeSNNSU\N:ON܏yOyf[Hr),2019(02):51-57.Difficulties and Methods of the Diversified Development of Cultural Industry Under the Background of the InternetFU Bin(School of Art Theory and Management, Sichuan Conservatory of Music, Chengdu, Sichuan 610050)Abstract: In the context of the current rapid development of Internet information technology, our country s cultural industry must conduct diversified development based on the diverse cultural needs of consumers, while meeting the needs of maintaining the competitiveness of Chinese culture and respecting the diversified ecological development concept of the cultural industry market. However, the diversified development of the cultural industry in the context of the Internet is still subject to various obstacles such as the inability to accurately grasp the needs of consumers, the lack of creativity in local cultural resources, the lack of human resources, and the imperfect regulatory system for the Internet cultural industry. In this regard, our country s cultural industry and workers should start their work from many aspects, rely on the support of Internet information technology to accurately locate consumers cultural needs, and dig deeper into local cultural resources. At the same time, it is necessary to cultivate compound talents and deepen the construction of the Internet cultural industry supervision system to provide a solid guarantee for the diversified development of the cultural industry.Keywords: Internet; cultural industry; diversified development; diversified demand#NsW 6e?zeg2020t^09g14e\O{NNe1978- 7u V]e%mN oRYec ZSX0;NxvzeTeSNN{t0z/g{t0 WёyvV]wYeS͑pyxyv eSNN{tKNeSRaV{RtN[xvz 14SA0143 V]PNf[b͑pyv eSNN{tKNW^PNSFUN!j_xvz CYXS2016037 0*,024rtv~ ¸si_RF<2OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^JaJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ0JOJQJ^JaJUOJQJ^Jo(aJCJOJQJ^Jo(aJ5\CJ OJPJQJ^Jo(aJ LRTDJǺsi]SIbd46.0""""''ǽukaTG=3OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJCJOJQJ^Jo(5\CJOJQJ^Jo(5\OJQJ^Jo(aJOJQJ^Jo(aJ'''&+(+L+N+&,(,v,x,226383T8Z8\8ķuh[QE;OJQJ^Jo(aJOJQJ^Jo(aJH*OJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJCJOJQJ^Jo(5\CJOJQJ^Jo(5\OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\\888>>B>D>BBDDDDD|D~DDDķ}pcYG=3OJQJ^Jo(aJOJQJ^Jo(aJ#OJQJ^Jo(aJmH sH nHtHOJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJH*OJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\OJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ5\OJQJ^Jo(aJ5\DDDjElEEEEEEEEEFFFFGGtKK*Qͻxqjc\UNF? OJQJaJOJQJo(aJ OJQJaJ OJQJaJ OJQJaJ OJQJaJ OJQJaJ OJQJaJ OJQJaJOJQJ^JaJ5\OJQJ^JaJOJQJ^JaJOJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ#OJQJ^Jo(aJmH sH nHtHOJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJOJQJ^Jo(aJ*Q,QQQQQQQQQ RRHRLRnRpRxRRRǻui]Q=1CJOJQJ^Jo(aJ'CJOJQJ^Jo(aJmH sH nHtHCJOJQJ^Jo(aJCJOJQJ^Jo(aJCJOJQJ^Jo(aJ'CJOJQJ^Jo(aJmH sH nHtHCJOJQJ^Jo(aJo(mH sH nHtHo(mH sH nHtH0JUOJPJQJo(aJnHtHOJQJo(aJnHtHOJQJo(aJmH sH nHtHOJQJo(aJnHtH OJQJaJ OJQJaJ OJQJaJ OJQJaJRRRRRRRRSS0S4S6S:Sd60""''(+x dpWD` dpWD` dpWD` dpWD` dpWD` dpWD` dpWD` dpWD` dpWD` & FdpWD` dpWD` dpWD` (+N+(,x,283\88>D>DDDDt & F8dp8dpdp dpWD` dpWD` dpWD` dpWD` dpWD` dpWD` dpWD` dpWD` dpWD` & FdpWD`DDlEEEEEEFFG,QQQQRWD`a$$a$$a$$a$$dp8dp8dp8 & F8dp8 & F8dp8 & F8dp8R6S8S:SO> ybleW[ CharCJOJQJaJKH.@.yblFhe,gCJaJ@O!@ yblFhe,g CharCJOJQJaJKH< @2<ua$$G$9r CJaJ:OA:u CharCJOJQJaJKHN@RNu w'a$$G$9r &dPCJaJ:Oa:u w CharCJOJQJaJKH6@r6le,g a$$G$CJaJ>O> le,g CharCJOJQJaJKH*j@*ybl;N5\DOD ybl;N CharCJOJQJaJ5KH\('@(ybl_(uCJaJ$&@$l_(uH*'\8D*QROgBc@ CJnCIUkQxS'STcuuU(3UW b[bQcV2f}%tANFz%n(  z0(  * 3 ?%@